As Wired explains, "the rose is genetically modified to synthesize delphinidin, a pigment found in most blue flowers."
The Japanese floral company, Suntory Flowers, plans to sell over a of the blue roses in 2012 under the brand name "applause," reports The Japan Times. CNET notes a single rose can be bought for almost $50 in Japan.
This isn't the first time flowers have been modified. In 2008, scientists genetically engineered flowers to make them smell 10 times more powerful, reports Science Daily. The $31 billion flower industry is interested in creating unusual breeds to capture the attention of customers looking for something unique and special.
Environmental groups and the EPA are concerned about the long term effects of some genetically modified products. Many suggest that more longitudinal studies of GM crops need to be done.
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As reported by HuffPo.